Marketers and designers, even in their differences can agree on one thing, if you want your business to look and feel high-end, and in turn, attract only high-end customers, you need a good logo. One of the best graphic designers responsible for well-known logos such as IBM and ABC once said:
“If, in the business of communications, ‘image is king,’ the essence of this image, the logo, is the jewel in its crown.”
Logos hold the power of an entire marketing campaign in one single image, hence why most designers will dread working on a logo, knowing the amount of pressure that comes with it. So, go easy on your logo designers, they live in a constant state of anxiety. Unless you designed the Apple or Amazon logo, then your default mode is pride and a sense of accomplishment.
In order for your brand to portray a specific image, your logo must reflect that. So, in this post, we will begin discussing the key elements of high-end logo design that will attract and Inspire.
One of the biggest misconceptions is that a logo has to be intricate in order to be effective. Bigger is not always better in the case of logo design. You want your logo to catch the eye, but not overwhelm it, causing the customer to look away and immediately forget about it.
High-end logos are simple and to the point.
Can you believe the Apple logo was originally an image of Isaac Newton sitting under an apple tree?! While the idea sounded clever, the finished product when reduced to a thumbnail size looked like a splash of ink. No one could tell what it is!
That is what you want to avoid. Minimalism is your friend!
With the speed at which trends come and go, it can be hard to keep track of it all. The worst mistake you could possibly make is to create a logo that is on-trend with modern society. Can you think of all the cringy things you and your friends used to say and do in your younger years?
Now imagine that being the brand of your business. How embarrassing!
The key to a high-end logo is timelessness. Take Rolex as an example. A timeless luxury watch brand that continues to resemble a sign of affluence and success. Their logo is a simple crown, something that has been around for hundreds of years and to this day is a symbol of class and royalty.
To ensure your brand is successful in the long term, you need a logo that isn’t reflecting temporary trends.
Original / Distinctive
As with most things in life, knock-offs and imitations are seen as cheap and tacky. That is what your brand will be considered as if you simply imitate another brand’s logo! You want your logo to be original and distinctive of your brand.
The key here is differentiating between imitation and inspiration. Some logos can inspire you to follow in the same footsteps without directly copying the brand’s idea. So, if you are thinking of making a pear-shaped logo for your phone accessory line, unless it’s done for humor purposes, abort the mission!
Perhaps one of the most important aspects of logo design is its relevance to the brand. Your logo should be a continuation of your brand and be cohesive with the rest of your branding strategy. Your brand colors, elements, and fonts should continue over in the logo design. So that customers can easily associate each aspect of your branding with your business.
If you are one of our customers, you would not have to worry about the cohesiveness of your branding. The Creative Parlor and our team of branding and design experts ensure that all elements of your business’ marketing strategy follow the same theme and are not only eye-catching but memorable to your clients.
What do you say, are you ready to design the next big logo?